Our Story

"NATURE IS SURELY THE FINEST ARTIST”

Valley of the Moon is our metaphysical retail store in beautiful Ojai, California. It is a treasure trove of exquisite natural crystals, bespoke jewelry, meaningful gifts, and inspiring home decor.

LOVE, OJAI the brand within Valley of the Moon is the brainchild of Aleta Parrish who is at the helm of the store. LOVE, OJAI is a tapestry of hand-picked products and local artisan-made wares that are as unique in style as Ojai itself. It’s a little bit country, a lot of Boho chic, Hispanic notes, Native American soul, and really big on the spirit of this most special place.

We are passionate about crystals and we source the finest quality natural stones from around the world. We look for the unusual as well as the more abundant specimens. It is the clarity of the energy that we look for first and foremost as well as the aesthetically beautiful specimens that can enhance our lives. We are seeing natural crystals increasing in popularity and are eager to convey that crystals can be more than just ‘new age’ but also to simply enjoy as a sculpture of nature to enjoy in homes, gardens, and corporate spaces.

Visit us and feel the energy, feel the love. We would love to assist in crystalizing your world and help you in developing a loving affinity with crystals.

Love,

Aleta